The Importance of Capturing Your Site Visitor’s Contact Information
Generally, the most challenging and expensive part of building a successful website is getting people there. When they arrive, you need to already have so much valuable information, and so beautifully organized, that they immediately look for the opt-in link. At that instant, do not lose momentum... make sure there is a signup box or a prominent link on every page of your website. It should be clearly visible, and consistently placed on the site, along with your essential contact information.
The process of implementing the signup itself is very simple and straightforward. You need the signup form, plus an automated way of adding the newly received contact information to your newsletter delivery system.
You’ll also want to consider including "CAPTCHA" on the signup form; that’s the little box with squiggly letters that verifies it’s a person, rather than a computer, who is signing up for your newsletter. By including CAPTCHA, you’ll eliminate more than 90% of the spam the form would otherwise generate.
If you want to distribute formatted newsletters to the people on your opt-in list, then I strongly recommend ConstantContact.com. This online service, which starts at $15 a month, sends beautifully formatted email newsletters and surveys on your behalf. It also permits the recipients to neatly opt-out and update their own contact information, and it lets you see who is reading each of the articles you distribute.
This material is Copyrighted. All rights reserved. Linda C. Uranga-Norton,
President and Founder, Urangatang Web Design. To obtain reprint
permission or engage the author for speaking engagements,
please contact the author at
. All reprints must include a link to the author's website
at www.urangatang.com.
If you have an idea for an educational or informative article
that you believe would be of interest to others as well, please email us at
or call us at 1-888-872-6428 ext. 707 to discuss your idea.
|
Content Management Systems
Contact an advisor now.