Using Online Articles to Engage Your Visitor
Chances are, you are a wealth of information. Whatever your company does, you have personally amassed an incredible amount of information relevant to that field. It may surprise you when you sit down to make a list of some of the frequently asked questions you hear... questions that are so familiar by now that you could probably answer them in your sleep. Why not take a good portion of that information and turn it into a series of online articles?
There is nothing like free, valuable, relevant information to keep your website visitor coming back, again and again. Let’s say you’re a cleaning service, and you’ve decided to share cleaning tips with your site visitors. Isn’t it much more likely that they’ll bookmark your site, remember its name, and keep coming back to you? More often than not they’ll also tell their friends. You’ve just earned a loyal visitor.
By simply taking the information you already have, and generating it into a series of online articles (like the one you’re reading now), you can turn your website into a very valuable online resource. It’s not expensive, and it’s not particularly challenging. It just requires a good programmer to put that little system together, and your undivided attention writing those exquisitely useful articles.
A tip... as you’re writing them, keep the pushy sales information out. Your job is not to sell right now... it’s to inform, educate, and turn yourself into an essential resource and advocate for your future customer. Also, by inviting the public to comment at the bottom of each article, you’re establishing greater loyalty with each visitor, and an opportunity to share. Just be certain to require that each shared opinion be screened before actually posting it to your site. It’s remarkable how quickly spammers will try to jump into the mix on a busy site.
This material is Copyrighted. All rights reserved. Linda C. Uranga-Norton,
President and Founder, Urangatang Web Design. To obtain reprint
permission or engage the author for speaking engagements,
please contact the author at
. All reprints must include a link to the author's website
at www.urangatang.com.
If you have an idea for an educational or informative article
that you believe would be of interest to others as well, please email us at
or call us at 1-888-872-6428 ext. 707 to discuss your idea.
|
Content Management Systems
Contact an advisor now.